Agents ask for it, but it’s best when they don’t have to. The unsolicited keeping of a good blog shows a prospective agent (and later, publisher) that you are serious, proactive and effective in building your platform and marketing your work. I greatly prefer an author with an established blog. But if you don’t have a blog and your project is just too attractive to pass up, I may still sign you and then have you start a blog. Blogs are just about necessary these days. They may take time and effort, but I wouldn’t waste yours if it wasn’t worth it.
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When writing content specifically for web use, it's important to bear in mind whether we are dealing with high-literacy or low-literacy users. In this article, Lisa offers some tips for engaging low-literacy users and making sure that they find the content that you intend for them to see.