I find it fitting that my first blog for EME is about how important it is for an author to blog. As an agent, I greatly prefer an author who has an established online presence. Blogging helps accomplish that, but it also has several secondary benefits.

It helps you build and maintain an audience. Thanks to the internet, an “ivory tower” writer can now reach millions instantly through blogs and the like. Blogs fall into the recent explosion of social media in that they like to have communities. Live Journal was designed around the idea of grouping readers and writers with similar interests to create grand conversations. But no matter which site you choose to host your blog, there are groups you can join that list your blog with those with similar subjects. This kind of networking greatly increases your chances of people stumbling upon your blog. If they enjoy it enough, they’ll subscribe and maybe even tell a friend. And just like that, you have new fans?loyal readers who may be interested in buying your book.

It helps establish you as an expert in your field. If your book is about your experiences as a skydiver, then susieskydives.blogspot.com would be a wonderful opportunity to provide helpful tips, reviews of places you have jumped and maybe even bust a few myths about how dangerous it is thought to be. With the right kind of networking, aspiring skydivers searching the web could find you, see what you have to offer and come back regularly for the valuable information you post. They may even want to buy your book (see a pattern forming here?).

If you are not an expert, blogging can be a way to reach out to those who are. Be a good blogger. Read other blogs. Comment on other blogs. Ask to guest blog or invite others to blog for you. You’ll learn a lot, make some good friends and establish a reputation for being a good literary citizen.

It helps establish you as a real human being. Author blogs tend to be rather informal and conversational in their execution. As a result, a lot of the author’s personality comes through. I tell my authors to aim for this, spicing up their usually informative blogs with an appropriate amount of everyday events that relate to what they are writing about. If your book is about class struggle, your trip to the grocery store or your extreme dislike of cockroaches could very well be presented in a pertinent fashion. Your readers will appreciate the window into your life and develop feelings of kinship and loyalty, perfect for when your book comes out.

It gets you in the habit of writing. Perhaps blogging is not the highest form of literary creation, but it is creation, nonetheless. And to have an effective blog and a prolific writing career, you have to get in the habit of writing regularly. This simple act of taking time out to sit in the chair and get words out onto the page is so important when you go to write “for real.” Writing is like a muscle. You have to exercise it regularly or it will emaciate to the point of uselessness.

It can even kick start a writing session. When the muse is singing, you don’t want to waste that creative burst on a blog post. But sometimes, the vocal cords could use a bit of warming up. Often enough, the hardest part of writing is beginning. The simple, often conversational nature of blog writing is a lot easier to get out onto the page. Once the page is no longer immaculate, it becomes a lot easier to mark up. And once an imagination is in motion, it tends to stay in motion.

Agents ask for it, but it’s best when they don’t have to. The unsolicited keeping of a good blog shows a prospective agent (and later, publisher) that you are serious, proactive and effective in building your platform and marketing your work. I mentioned that I greatly prefer an author with an established blog. But if you don’t have a blog and your project is just too attractive to pass up, I may still sign you and then have you start a blog. Blogs are just about necessary these days. They may take time and effort, but I wouldn’t waste yours if it wasn’t worth it.

It’s fun. No, really. It harkens back to the days of keeping a childhood diary. You can, within reason, write fairly informally about whatever you want and have a great time doing so. Isn’t that why we write in the first place? To have fun? You get to blog. How awesome is that?

GORDON—Read more about this editor

Lorraine Esposito, author of The Morning Peacemaker describes her experience with publishing her book via EMEPress.

Lorraine has enjoyed phenomenal success since publishing her book including television appearances and guest speaking.

Learn how you can publish your manuscript and make your business a success. Sign up to learn more at the FREE Webinar. E-mail webinar@emepress.com.
Webinar March 1 2010 8pm (EST) 7pm (CST), 6 (MST) or 5 (PST)

If you’d like to learn more about Lorraine’s book, her business, or her experience with EME, or if you’d like to chat with Lorraine directly, please visit:www.morningpeacemaker.com

Having trouble finding a publisher? Perhaps you should let your publisher find YOU! In this article, a former acquisitions editor for Crown–Random House and Perigee–Putnam gives an insider’s view of how self-motivated authors are attracting the attention of publishers—even in today’s economy.

Changes in the Publishing Industry

Back in the good old days of publishing, there were editors, publishers, agents and the infamous slush pile. Editors and agents met, usually over martinis and lunch, to discuss writers, writing projects, trends, and whatever other publishing “business” was the sizzling topic of the day. Back in the office, the editorial assistants laboriously read through the slush pile, passing on to the editors any hopeful manuscripts that had come through the mail—the regular pony-express mail, that is.

Flash forward to 2009. There are still editors—acquisitions editors, specifically, meaning those who have the challenge of actually buying enough manuscripts to fit a publisher’s spring, winter and fall lists. These acquisitions editors continue to meet with agents, who continue to represent writers with the hope of selling their manuscripts to the highest bidder, thereby generating a nice income for both agent and client.

There are, however, two notable changes between the editors and agents of the past and those of today:

1. Because of the current economy, many editors are no longer able to meet agents for lunch. They must conduct business over the phone or via e-mail. Some publishing houses have even temporarily put a hold on acquisitions altogether, preferring to have editors focus on the manuscripts they already have under contract.
2. Because of restrictions put on them by publishers, agents often feel they can only afford to represent clients whose projects they anticipate will ship many, many books—100,000 is a nice number to toss around.

As for the slush pile? Perhaps an occasional manuscript makes its way via regular mail into some publishing house, somewhere. But considering that many publishers are actually asking writers and agents to only submit query letters electronically, and since, by now, most serious writers have given up on the hope of being discovered without having agent representation, and since less than 1% of the books published actually ship 100,000 copies, well, suffice it to say there’s a whole new game afoot in publishing.

Writers Taking Matters into their Own Hands 

One fact remains: Editors, publishers and agents need writers and they must be increasingly clever in finding them. No longer are they served up over lunch by a savvy agent.

Writers, too, must find increasingly clever ways to convince editors, publishers and agents that they have the talent and mettle to make a career out of writing.

So, take the current economy, add the downsizing of many publishing houses, the need for manuscripts and writers, the hand-tied agents who can’t afford to take on new clients and the abundance of writers since the advent of the computer. Shake and toss on the table and one solution will surface: writers who are serious about being published will take matters into their own hands. They will

• self-publish
• write blogs or e-zines
• have a website dedicated to their topics and
• be active on Facebook and Twitter 

 Here’s why:

1.     Serious writers write. This may sound obvious but there are many writers who continue to hold the lofty idea that someone will come along and discover that mystery novel they wrote years ago because it’s so good—everyone says so. What they fail to realize is that writing a manuscript, whether it be fiction or nonfiction, is only one small part of the writing business. There must also be proposal writing, query letter writing, self-promotional writing, marketing plans and any other possible way to get your message in front of readers. That’s where the Internet comes into play. If your message and your qualifications are out there for all to read, you have another avenue to attract readers, agents, editors, or like-minded souls.

2.     Serious writers help editors to find them. Since a project represented by an agent will cost the publisher more, and since editors want to buy numerous projects and stay within budget, they must find writers who are not necessarily represented by agents. This means magazine writers, e-zine writers, bloggers, self-published and print-on-demand authors who have a track record of selling their own books, via seminars, the Internet, a lecture series or on a table at the county fair. In the numbers game that is publishing, how you sell isn’t as important as how many.

Getting Serious About the Tools of the Trade

If you are serious about writing, get serious about using the latest tools of the trade. Believe it or not, these methods actually put the power of publishing back in the hands of the writer and take it out of the hands of large conglomerates who, more often than not, pander to those 100,000-copy authors and ignore the vast majority of other writers who make up most of their lists.

 Have some experience with POD publishing? Encountered any particularly successful techniques for attracting publishers’ or agents’ attention? Dealt with literary agents, acquisitions editors, or publishers? Leave us a COMMENT to let us know about it.

IRENE—Read more about this editor